#thefutureofthecritic

The presence of the critic is becoming increasingly fainter in the cultural landscape. Once an authority to the masses, the masses have now become the authority. We know that the future is social and that we increasingly define ourselves by our networks and accumulated “like” capital. We’re sharing, posting, publishing and pining with fervor, allowing our chosen platforms to project all the 140 character long, photogenic square-shaped things we like. Amazeballs.

But what’s being forgotten with all this awesome totes cool positivity is the importance and rightful place of the critical voice. “Like”-ism has replaced criticism as the qualitative signifier. Traditionally the place of the critic in the arts has always been supported; while the modes and methods have evolved, there has always a mutual agreement between the creator and critic that their existence is codependent.

But as we know history is quickly becoming what we refer to as yesterday’s news feed. In this age of instantaneous content production and consumption, quality criticism is quickly being replaced with impulsive comment and motley sharing. What have now is the ‘critical courier’ who embedded and invisible the broadcast.

Smart devices have become our phantom limbs, allowing us to fulfill the Zuccerbergian goal of Frictionless Sharing and instant endorsement (BTW when did ‘Zuccerbergian’ become an adjective?) What we have now is criticism by omission. If you are not part of the shared narrative, then your relevance is questioned. Reputation banks are what dictate quality in this like-economy, where identity is currency and image is wealth. 

Meta-armies of cultural couriers that dictate taste and fashion are increasingly replacing considered critique with a bricolage of short thoughts. Audiences and cultural consumers only receive what is in the feed, or at best a tarted-up press release adorned with a few hybrid words ending in "…ence". In the quest to be liked and followed we seem to have developed a phobia to expressing and discussing critical views.  Criticism isn’t the same as schadenfreude; it’s very different from the sad cat diary. At its core is the ability to think for oneself, which is on the verge of wipeout from networked intelligence.

If the late art critic Robert Hughes is right and the ‘new job of art is to sit on the wall and get more expensive’, then perhaps the new role of criticism is to sit on the pleasant fence and get more vapid. An observant, art critic friend of mine pointed out that the best criticism around today is Fashion Police. This E! Entertainment is show devoted to learned, considered and wonderfully candid sartorial criticism that makes Joan Rivers to fashion what Hughes was to visual arts. Okay perhaps that’s pushing it, but can you imagine those two on the couch together? It would be brilliant!

But until NBC does a posthumous pilot for the Hughes and Rivers Show, critical thought and response can’t just be swallowed and softly regurgitated by the networked vernacular. Things don’t evolve to greatness through shares and likes, they evolve through vigorous thought and frank discussion. Fashion Police, you have a new pupil.