“I know something and you know something else”

Talk: 

Chris Durcon

Art Gallery of NSW

July 13, 2013

“I know something and you know something else”

This is the maxim of Chris Durcon, Director of Tate Modern, London, who was in Australia this week to talk to Sydney and Melbourne audiences about the lecture title: The 21^st–century museum. Durcon typifies this new breed of the polymathic museum directors with hybrid accents and lucrative personal brands that they bring to their posts. This puts them more into the frame of the ‘roving curator’ than the static directorships of administrations past.  

Thanks to the increasingly powerful arts muscle that is Kaldor Public Art Projects audiences received an intimate presentation from Durcon, free of charge. A sort of BorisGroys meets Richard Branson, he is relaxed, sagacious and infectious in his quest to open up, enliven and activate a public museum model that is fit for the 21^st-century.

The lecture explored what audiences should expect from their museums and what museums shouldn’t give to their audiences. (And by ‘museum’, he means what we would locally refer to as galleries.)   

The 21^st-century audience is the primary stakeholder in these civic-minded spaces. In the Western, secular society the museum is a platform for community congregation. The museum site is meeting place that invites the audience to be part of the experience, shifting the historic model from consumer to contributor. Enabling what Durcon calls the “collective production of memory”.

Durcon also advocates a return to the original meaning of curator, as a person who ‘takes care’. But in this instance they are stewards for the public good rather than public goods. This again reiterates the quickly changing role of the 21^st-century museum from an object-orientated site to an experiential place.

Durcon also assigns new responsibilities to audiences, as they must learn how to make decisions for themselves in order to become part of the new museum experience. He also raised the point of imposed “self-denial”, by not showing audiences what they want to see. I assume this comment is directed at the marathon, tea towel merchandise-friendly exhibitions that finance the briefer, edgier shows. I found Durcon’s analogy “you know what happens to a sponge that stays wet for more than a month” rather helpful to summarise that insight.

In light of Durcon’s lecture, what I think we all know is that the Art Gallery of NSW is an institution on the move. Given that the ‘existingbuilding is ill-equipped to meet the needs of the 21st century’ and ‘stifles the Gallery’s ability to attract visitors, stage major exhibitions and fulfil its role as the principal art museum serving Australia’s global city’, the plans for the Sydney Modern expansion seem suddenly very pressing. While the expansion’s main emphasis is on increasing the gallery’s physical space, Sydney Modern will allow Australia to participate on the global, shared platform of cultural production.